Understanding the Phenomenon of Bullwhip Effect in Relation to Supply Chain Strategies: FMCG industry

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The Impact of Rfid and Epc Network on Bullwhip Effect in the Italian Fmcg Supply Chain

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In a supply chain the variability of the orders received by the supplier can be greater than the demand variability. This phenomenon is named bullwhip effect. Some researchers are quantified the bullwhip by measuring the differences between observed variances in the different stages of the supply chain. The bullwhip effect refers to the phenomenon of amplification and distortion of demand in a ...

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ژورنال

عنوان ژورنال: Mediterranean Journal of Social Sciences

سال: 2014

ISSN: 2039-9340,2039-2117

DOI: 10.5901/mjss.2014.v5n20p570